To launch Giannis FR34K Gummies—the first candy brand from Giannis Antetokounmpo—we built a brand universe as bold and unexpected as Giannis himself.
As Art Director, I defined the creative vision for the brand’s visual identity and campaign, crafting a vibrant and playful design system that translated Giannis’ larger-than-life energy into a distinctive consumer experience. In addition to leading the campaign’s creative direction, I designed the entire website—extending the brand world into a dynamic digital platform that brought the product story to life.
From identity to print, digital and social, the campaign established a high-energy visual language designed to capture fan attention, create shelf impact, and turn the launch into a memorable moment for both sports and candy culture.
