Resilient Mom needed a rebrand supported by a 360° campaign.
Black mothers have too often been robbed of joyful pregnancies due to gaps in healthcare and a lack of proper support from medical professionals. Our goal was to help mothers reclaim their power and restore joy to the delivery room.
We created “Pregnancy on Their Terms,” a campaign imagining what pregnancy could look like if mothers had their own terms and conditions—putting their voices, choices, and boundaries first.
All artwork in the campaign was created by Black women artists across the United States, ensuring authentic representation of the communities it serves.
