To bridge the worlds of streetwear and sweets, we partnered with Nike to design a custom sneaker collaboration with Candy Funhouse.
As Art Director, I helped lead the creative vision for the campaign translating the vibrant, playful identity of Candy Funhouse into a campaign. The design fused candy-inspired colours, textures, and graphic elements with Nike’s iconic silhouette, creating a product that felt both culturally relevant and visually unexpected.
This was a limited-edition concept that reimagined how a candy brand could show up within sneaker culture. Playful, collectible, and instantly recognizable.
The Result?
Global launch.
Sold out worldwide in 8 weeks.
Sold out worldwide in 8 weeks.
