Many Canadians want to invest, but struggle to start. Only 58% feel confident in their investing abilities, while nearly 7 in 10 experience anxiety around it, especially the younger demographic. At the same time, spending is effortless and habitual: 71% of Canadians drink coffee daily, with some getting up to 3 cups per day on average. This is a routine that takes place without a second thought. This reveals a clear gap. People hesitate to invest, but never hesitate to spend. The RBC Grow Card bridges that gap by turning everyday purchases into automatic investments. By matching a portion of each transaction and depositing it directly into a portfolio, it removes the friction of getting started and transforms a daily habit into long term financial growth.
